The challenge
Google Adwords has allowed Q-Windows Malaysia to actively pursue new clients and drive more traffic to their new, mobile-ready website but only few visitors got in touch and ad expenses kept rising.
What I did
In an effort to capture leads from Google Adwords and Facebook ads, I have come up with a custom landing page.
To maximize efficiency, I’m using analytics, heat mapping and traditional A/B testing to increase our conversion rate and thus maximize ROI on ad-spend. In the meantime, I’m reducing overall Google Adwords campaign cost and ensure we target the right audience, with matching keywords.
The effects
We’ve seen improvements across the board:
- Ad expenditure is down by 60% without impact on number of enquiries
- Exit rate is down 21% (89% to 68%)
- Average visit duration is up by 1.47 minutes
- Conversion rate is at 7.2% for new visitors
